Inclusive Growth for Sustainable Development
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..: Our Projects

Over the years, SuRF has completed a number of projects in health, population, nutrition, HIV and AIDS, governance, promotion of diversity, SALW and has plans to infuse ICT with sustainable national development in Pakistan. 

Between the years 1998 and 2000, SuRF, as an NGO, successfully conducted capacity needs assessment lady health workers (LHWs) of the National Programme on Family Planning and Primary Health Care of the Ministry of Health, Government of Pakistan regarding health education, promotion and communication, communication and social mobilisation skills and primary health care. A training programme was designed and training sessions were conducted all over Pakistan using master trainers in training of trainers (ToT) methodology. The LHWs were also trained in developing information, education and communication (IEC) materials and other knowledge products for primary health care. Special emphasis was placed on knowledge, practice and attitudes regarding HIV and AIDS, safe motherhood, family planning and antenatal and postnatal nutrition among women.


Between November 1997 and January 1998, SuRF also produced a documentary for the National Programme on Family Planning and Primary Health Care on the “Health for All” theme espoused by World Health Organisation (WHO) subscribing to Declaration of Alma-Ata was adopted at the International Conference on primary health care (PHC), Almaty, Kazakhstan in September 1978.


Another project for antenatal, neonatal, MNCH was writing script, screenplay writing, preparing shooting script, camera work, editing and directing “Ten Golden Rules of Breastfeeding” a video documentary based on sub-optimal and desired (optimal) antenatal , postnatal care of mother and promotion of colostrum, exclusive breastfeeding and various aspects of breastfeeding counselling. The video received an award for nutrition communication and still gets a thunder clap wherever and whenever it is played 16 years after being produced in 1998.


Other projects of SuRF include awareness raising and prevention for HIV and AIDS, sexually transmitted infections (STIs), strategic communication and behaviour change training modules,  modules on interpersonal communication based on RUI wheel (rapport, understanding, influencing) and knowledge products  for Communication for Development (C4D), behaviour change communication (BCC), development communication and strategic communication for behaviour and social change.

In 2013, SuRF completed a comprehensive working paper for Punjab AIDS Control Programme, Government of Punjab. SuRF has decided to own the concept paper and plans to organise the first International Congress on HIV and AIDS Response in Muslim Majority Countries - ICAMMC – in near future. ICAMMC will be a biennial event and will be held in different major cities in the Muslim world. SuRF would soon give the first international Call for the first ICAMMC which will be held either in Lahore or Islamabad. SuRF expects international donors, OPEC Fund for AIDS, UNAIDS, Global Fund and Pakistan’s federal and provincial governments unflinching support for a cause that has somehow evaded international attention for a number of reasons.